Work you can inspect
Four fictional briefs show the method: a café, a salon, a ceramics studio and a boutique. Each starts with one ordinary photo and ends with a caption an owner could approve.
Concept work created in our own workflow, not client work or performance results.
01 · Neighbourhood café concept
A fictional café brief showing the kind of everyday source material an owner could send, and how we would turn it into a useful content batch.
01
Make the familiar coffee-and-pastry moment feel like a reason to stop in.
02
Show the care and process without forcing anyone to perform for the camera.
03
Turn the counter into a simple product and availability update.
04
Remind nearby customers that their usual order can leave with them.
Feed and Story treatments
A feed post carries the stronger idea and the caption below. Stories handle the timely details. One clip from the same roll becomes that week’s Reel.
Feed caption
The cappuccino is on before the street wakes up. Come in for the usual, or take it with you on the way past. We open at 7.
Story sequence
Example publishing rhythm
One example week from the monthly package: four feed posts, Stories across the week, and one short Reel cut from a clip you send. Stories also run on feed days. This is a workflow illustration, not a claim about reach or results.
MON
Feed
Morning ritual
TUE
Stories
Counter + poll
WED
Reel
The pour
THU
Feed
Hands at work
FRI
Stories
Today’s selection
SAT
Feed
Takeaway prompt
SUN
Feed
Weekend reminder
02 · Three more camera rolls
The café above is one fictional brief. These three use the same method: one ordinary photo, one decision, and a caption an owner could approve.
Salon concept
Show the work without asking anyone to perform for the camera.
A Tuesday morning gap, kept open on purpose. Bring a photo of the length you want, and we will say honestly whether it suits the hair you have. The chair is free on Thursday.
AI-generated for this fictional brief
Studio concept
Turn today’s making into a clear availability note.
These cups came off the wheel yesterday and go into the kiln tonight. If you want a pair, say so before Friday. Collection from the studio is next week.
AI-generated for this fictional brief
Boutique concept
Make one product the reason to come in this week.
The linen dress in sand is back in a small size run. It is on the rail by the window until Sunday. Come and try it on, or ask us to hold one until tomorrow.
AI-generated for this fictional brief
03 · A real Socially Sorted social asset
This seven-slide carousel explains our actual supplied-media workflow and uses the real facts of the Socially Sorted Monthly package.
Exact package facts used: four feed posts and twelve Stories weekly, four short Reels each month, one consolidated revision round, Instagram and Facebook publishing.
See the packagesTell us what your business needs. WhatsApp is fastest, or send the short form.