Guides

Plain answers to the questions we get asked.

Written from the work we do for South African businesses. No hype, and we say when something is not worth doing.

• What is AI UGC? Examples, costs and platform rules

  AI UGC is user-generated-style video made with AI instead of a hired creator.

• Black Friday video checklist for South African stores

  A week-by-week video checklist for small South African online stores.